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The Honest Company is a newly created brand that passionately believes that all parents should have access to safer, healthier family products that
don't break the bank. Parents are becoming increasingly concerned about poorly regulated, chemically-laden, baby products, but the alternatives are
often expensive, inaccessible, and bland. The need and desire for affordable and non-toxic products - especially baby diapers and essentials -
is greater than ever.
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Jessica Alba is about to be an everyday fixture in the aisles of Target and pages of Target.com.
Starting June 15, an assortment of The Honest Company, which Jessica co-founded with former CEO of Healthy Child Healthy Work, Christopher Gavigan, will be available at Target.
Ranging from diapers and biodegradable wipes to organic skin care and laundry detergent, The Honest Company offers non-toxic, eco-friendly and beautiful products that are better for the environment, families and wallets.
Below, hear more on the upcoming launch of The Honest Company at Target from Jessica and Christopher.
ZICO Beverages LLC., makers of one of the fastest growing beverages in the market, ZICO(R) Premium Coconut Water, announced Jessica Alba will serve as brand ambassador for its new Crack Life Open(TM) national brand campaign. Starting this week, the celebrated actress, bestselling author and entrepreneur will be featured in a multimillion dollar campaign including ZICO print, out-of-home (OOH) and digital advertising across the U.S.
ZICO Coconut Water and Jessica Alba team up to launch the Crack Life Open national brand campaign across print, out-of-home and digital advertising.
“Crack Life Open means living positively and thoughtfully by making healthy choices and taking small steps to treat yourself well every day, “ said Lorna Peters, ZICO Chief Marketing Officer. “We searched far and wide for the best person to represent ZICO authentically: Someone who lives and breathes natural living and embodies our Crack Life Open ethos each and every day–Jessica Alba is that person and we couldn’t be happier to have her join the ZICO family.”
“Anyone who follows me on Instagram or Twitter knows I’m a big believer in living honestly: Partnering with ZICO is true to me not just because I drink their natural coconut water as a simple way to stay healthy, but also because I’m on board with the #CrackLifeOpen mentality of living your best life by staying positive, being present and taking small steps towards balanced, healthy living that fit your lifestyle,” Jessica Alba, ZICO Brand Ambassador.
Over the past decade, the ZICO brand has been a leader in the explosive coconut water category for its refreshing, coconut water. The goal of the Crack Life Open campaign is to remind people that like crisp refreshing coconuts, life is better when our hearts and minds are open. Throughout the campaign, ZICO and Jessica Alba will work together to motivate people to start living the life they want today.
In order to spread the Crack Life Open mantra, ZICO doubled its annual media spend in 2014 with up to a 250 percent increase in key markets to reach as many people as possible with moments of renewal across Print (ads appearing in top entertainment, health/fitness and lifestyle magazines like People, Men’s Health, Marie Claire and Real Simple, among others); Out-of-Home (Jessica Alba will be featured on can’t-miss wallscapes and painted murals with ZICO Crack Life Open creative appearing on double decker bus wraps, including the Hamptons Jitney); Digital/Social (#CrackLifeOpen inspiration across go-to platforms like Yelp, blogger programs and fan contests) as well as offline participation at Major Events (Malibu and NYC Triathlons, SHAPE Up Summer Series, and more.)
We’ve added 11 untagged and 2 new outtakes from Jessica’s Entertainment Weekly “Summer Must List” issue photograpged by M. Vriens-McGrath. Check out all the outtakes into the gallery and if you re-post them please credit back to the site.