The Honest Company is a newly created brand that passionately believes that all parents should have access to safer, healthier family products that
don't break the bank. Parents are becoming increasingly concerned about poorly regulated, chemically-laden, baby products, but the alternatives are
often expensive, inaccessible, and bland. The need and desire for affordable and non-toxic products - especially baby diapers and essentials -
is greater than ever.
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Jessica was seen arriving at LAX Airport on November 25 after 2 weeks of filming Barely Lethal in Atlanta. Looks like Jess came to LA to spend Thanksgiving with her family. Enjoy the pics by clicking on thumbnails below!
Universal has announced that Machete Kills will be released on DVD and Blu-ray combo pack on January 21, 2014. If you can’t wait that long the standalone digital version will be available on January 7.
Machete Kills is the much-hyped follow-up to director Robert Rodriguez’ hit fauxsploitation flick, Machete. The sequel continues the story of ex-Federale Machete Cortez (Danny Trejo) who is sent to Mexico by the U.S. president to stop a crazed arms dealer from launching a nuclear missile. Mel Gibson, Charlie Sheen, Lady Gaga, Antonio Banderas, Jessica Alba and a zillion others also show up from time to time.
Both the Blu-ray and DVD releases will include a making-of featurette as well as deleted and extended scenes.
This week The Zoe Report features Jessica Alba, one of the most admirable woman. Through her incredible vision and dedication as the founder of The Honest Company, Jessica works tirelessly to help women and their children by offering a safer and healthier start to motherhood. As an entrepreneur, author, actor, social media maven and mother, she is truly the woman that does it all – and with such grace and commitment. Jessica is definitely someone we can all look up to as a Woman of Style and The Zoe Report is thrilled to share her inspiring words with you.
Her First Job
“When I was small, seeing my parents having to work three jobs each when times were tough, really made an impression on me. They led by example and instilled the importance of having a strong work ethic by always taking pride in their jobs and giving it their all, which is something that has stuck with me into adulthood.”
What Inspired Her To Launch The Honest Company
“When I was pregnant with my first daughter, I set out to create the healthiest home environment for my new baby. But to my surprise, it was really difficult to find safe, non-toxic everyday essentials from one source that actually worked. I found that I had to exhaustively research and buy products online, purchase items from Europe and Australia, and drive from specialty shop to specialty shop just to fulfill my everyday needs like cleaning my home and bathing and diapering my baby.
Furthermore, my research uncovered shocking truths around “green washing”. The “eco friendly” or “green” alternatives often meant it was safer or better for the planet but not necessarily for humans. To me, it was such an injustice that the average family couldn’t easily buy natural, eco-friendly essentials I wanted to make sure that all children had access to them.
After reading ‘Healthy Child Healthy World’, I met with author Christopher Gavigan (he jokingly says I “stalked” him) looking for solutions to my frustration — and he said no company like this existed. So, together Christopher, Brian Lee, Sean Kane, and I created The Honest Company because, as concerned parents, we needed it and believed we could make the world a better place for not just our children but families everywhere.”
The Concept Behind The Brand
“My mission is to give all children the safest start, while also making life easier for busy modern parents. I wanted to create a company — one trusted source — where families could find safe, effective, and affordable products and have them conveniently delivered to their door with a few simple clicks of the mouse. No more midnight diaper runs! I also didn’t think natural products needed to be drab or dull, so we made sure Honest’s designs looked fresh, cheerful, and cute (just check out our diaper patterns, which are influenced by Alexander McQueen, Banksy, and Murakami!).”
Important Lessions She Learned
“When I first pitched my idea for The Honest Company, people tried to steer me in several different directions like launching a perfume or fashion line. But I’m grateful for the initial skepticism because I was forced to delve deeper into researching the marketplace and I gained a better understanding of what my business plan was lacking. Only then was I able to assemble a great team of partners to bring Honest to life. The additional diligence also reaffirmed my passion for creating safe and healthy households for families.”
“Every time I got a door closed in my face, Cash told me to use that as fuel and motivation to succeed in fulfilling my vision.”
Her Role Models
“I’ve been lucky to have a number of great mentors like Tory Burch, and my business partner Brian Lee. They’ve offered great insight into founding a start-up, turning my ideas into tangible products, and maintaining authenticity in the marketplace. Of course, they also inspired me to go for it!”
What Makes Her Feel Glamorous
“I love to play with jewelry and layer on necklaces and bracelets. Even if I’m wearing basics like jeans and a blouse, the right jewelry makes me feel elegant and glamorous. That and a good red lip — try Hourglass and Youngblood for punchy, bold colors.”
The friends share how they met at Jessica’s 14th birthday party and how they created her look for this year’s Golden Globe Awards. “It doesn’t feel like work, it feels like dress-up. It feels like we’re playing,” says Andersen.