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In just a few years, she went from being a hot starlet to an eco-crusader and savvy entrepreneur. Al it took was passion and a single-minded focus on protecting the earth, for her kids and yours.
„Every five years, I feel like I’m a completely different person,“ says Jessica Alba. Just Google her bio and you’ll see the pattern: In 2000, the actress launched her career in head-to-toe black leather on the TV Series Dark Angel. By 2005, she’d emerged as a full-blown movie star in Sin City and Fantastic Four. Flash to 2011 and she’s a mom of two, eating leftovers off her kid’s plate and worrying about how harsh chemical affect their well-being. And while she’s still headlining movies – the Sin City sequel promises to be a summer blockbuster – phase four is well under way for Jessica in an office park in Santa Monica, CA.
That’s where this 32-years-old heads up the Honest Company, an online purveyor of nearly 60 natural, eco-friendly products that include organic skin-care products for moms and kids, nontoxic household cleaning goods and 100-percent biodegradable baby wipes. During her pregnancy with her first daughter, Honor, now 5, Jessica researched herself into a fervor over petrochemicals and parabens in everyday items like skin lotions and household cleaners. „I had always tried to live a sustainable lifestyle, but had been focused on what was best for the earth,“ she says. „Being pregnant, that shifted to be about what was best for human health. I didn’t want anything in my home that could make my children sick.“ In her research, she picked up a copy of Healthy Child Healthy World: Creating a Cleaner, Greener, Safer Home by Christopher Gavifan; the book was a revelation. „It breaks down the effects of certain chemicals,“ she says. „I thought, If there are safer alternatives, I want to use them.“ By the time her second daughter, Haven, arrived in 2011, Jessica and Gavigan had founded the Honest Company. And last year Jessica put clean-living message out there with her own book. The Honest Life: Living Naturally and True to You.
The Honest Company office has a quintessential start-up look and feel: There’s a wall of garage doors that roll up to let in fresh air, a rainbow of bikes jammed into a rack under a row of helmets and even an actor-level handsome guy wiping down the coffee bar of a small in-house café. It seems like a dream environment for working moms. The hallways are lined with shadow-boxed Honest diapers, and there are pictures of babies everywhere, including large frames showing off staffers‘ kids under the words „Our Honest Family.“ There’s even a dedicated nursing room. „It’s really cute!“ Jessica tells me.
She’s right; cuteness abounds. But Honest is no vanity project. Curently, the company is expanding it’s Web-only business to brick-and-mortar retailers like Costco and Whole Foods. Sales have jumped from $12 million to $60 million in less than two years, sparking $52 million in venture-capital funding to develop new products and expand the e-commerce site. And Jessica really does put in a 40-houes week here. Our inteview is interupted by check-in meetings on everything from an upcoming focus group to the packaging of a new housewarming kit, with a sidebar about a stray dog (we’ll get to that in a minute). Jessica’s impossible-to-miss hot pink desk is crammed between two others, and next to her Mac there’s a framed photo of her husband of nearly six years, Cash Warren, who has a warm smile and salt-and-pepper hair. „He’s always had it, but now it’s major,“ she says with a laugh. „I think it’s from having daughters.“
Jessica, her husband Cash, mother Cathy and kids Honor and Haven were seen having brunch at The Brentwood Country Mart before heading to a park in Beverly Hills yesterday. Unbelievable 518 high-res photos have been added to the gallery. Check them out!
Jessica was seen leaving her hotel for Women at NBCU Event yesterday (March 5) in New York City. Unfortunatelly no photos have been released but if you wanna see some check out my twitter at @jessalbanetwork and you can see some pics retweeted.
Jessica covers April issue of Redbook Magazine. Photos are taken by J.White. Find out where Jessica gets her parenting advice, the biggest challenge she faces as a mom, and how her marriage to Cash Warren has changed. The issue will be on newsstands March 11. Read the headlines below!
On how people who don’t kiss their kids on the mouth are sorta weird
“Really? Why?! It’s your baby. People allow dogs to lick at their mouths.”
On her gal pals from Mommy and Me
“They’re some of my closest girlfriends. It’s weird when we’re doing normal mom things and there’s paparazzi around. That’s the only thing that makes everyone uncomfortable.”
On what she and her husband, Cash Warren, are addicted to
“All he watches is sports. Fantasy football is so annoying—there’s always a game on. Though he says I’m addicted to Instagram, so it goes both ways!”
On her love of Craigslist
“I bought my hot pink desk off Craigslist. I have a problem. I love vintage furniture, and refurbishing is one of the most eco things you can do. I also got a couple of cool chairs and Danish mid-century credenzas off of Craigslist.”